If you go through that tutorial, you will indeed see that a watermark is considered one of your best strategies for creating that loyal fan base, and the idea’s simple: you upload a little graphic that then shows up on the lower right of all your videos, sort of like how TV channels now brand their content on screen, and if a subscriber clicks on it, they go to your list of videos. Generally this is known as YouTube SEO (search engine optimization) and even YouTube has information about it, like this interesting tutorial on Why Branding Matters on YouTube. Like a mini-World Wide Web, though, YouTube has its own search results and its own set of criteria for you maximizing views and popularity of both your channel and individual videos. I have one of my own, unsurprisingly called AskDaveTaylor. Having a channel is exactly the right way to go to build an audience and create loyalty.
What dos that mean and how do I do that on YouTube?įirst off, congrats on joining the world of YouTube. I have been uploading a series of videos onto my new YouTube channel and heard from a friend that I should add a watermark so it’s easy for people to subscribe.
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